About Sheldon Owen

Sheldon is a proven entrepreneur and senior business operator with over 20 years of experience. He has successfully built a number of products and businesses throughout his career including the creation of Unified.  

Prior to being appointed Executive Chairman, Sheldon was the founding CEO of Unified for five years. Unified is a leading marketing technology company that successfully raised over $60 million in venture financing. 


Unified offers award-winning software to global brands for data management, marketing intelligence, audience insights and advertising automation. Unified is a privately-held software company with real-time API access to Facebook (NASDAQ: FB), Twitter (NASDAQ: TWTR), LinkedIn (NYSE: LNKD), Pinterest and Instagram (NASDAQ: FB). 

Prior to Unified, Sheldon was the EVP/General Manager of Connexus and the Founder of tmpSocial, an early Facebook Marketing Partner with an annual run-rate of $40+ million, which sold in 2010 as part of a $100 million transaction.


Sheldon started his career in the enterprise software industry, where he held many executive positions including Vice President of CA Technologies (NASDAQ: CA).


Sheldon is an active angel investor, board member, advisor and speaker.  Sheldon also consults with some of the largest hedge funds and professional investment firms on industry trends regarding marketing software, mobile technologies, digital advertising and social media.


Sheldon is a member of the Young Presidents' Organization (YPO), a Techweek 100 winner and an advisor of Techweek. 

Specialties: Cloud Software, SaaS, Marketing Technologies, Mobile, Digital Advertising, Social Media, Start-Ups, Board Member, Advisor, Investor, and Entrepreneurship.

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