Will Facebook Live finally move Facebook closer to television budgets and make them the leading platform for live content?  Even though live content isn’t new, the excitement around Facebook Live and the potential has everyone buzzing in the media industry.


Twenty year...


The latest trend in wearable technology merges the physical world with the digital world. A steady stream of Heads Up Displays, or HUDs, are entering the market paving the path to the new standard of entertainment -- Virtual Reality. A variety of industry leaders are a...


NEW YORK – April 5, 2016 – Unified, an award-winning marketing and analytics technology company, today unveiled the Unified Platform, the flagship product from the company’s new Software division. The Unified Platform helps marketers transform fragmented data into info...


The old proverb, “the road to hell is paved with good intentions,” can be applied to any number of C-suite executives who intend to create a company culture for their employees, but who never quite execute on their maxim.


It is the single biggest failure of any CEO.





Building a company from ideation to sustainable success takes dedication and serious commitment. Building a sustainable company that’s built to last beyond the initial founders is something entirely different and requires entrepreneurs to think longer term and beyond...



A new chapter is starting at Unified, one that’s been nearly five years in the making, which will catapult Unified to new heights.


When Jason Beckerman, Joshua Backer, and I founded Unified in April 2011, our vision was to change the marketing industry forever. When w...


Very few of us entrepreneurs can say, or even validate, we have built anything from scratch successfully. There are even less of us that can say we’ve raised venture funding successfully (I use successfully loosely).  If we researched the number of entrepreneurs that h...




NEW YORK — November 10, 2015 — Today Unified, an award-winning marketing and analytics technology company, announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabiliti...




NEW YORK — September 18, 2015 — Unified, an award-winning marketing and analytics technology company, was named today as one of the Best Places to Work in New York City by Crain’s New York Business and Best Companies Group. The survey and award program, now in its ei...





NEW YORK — September 10, 2015 — Unified, an award-winning marketing and analytics technology company, today announced a $30 million Series B financing led by iHeartMedia with participation by Advance Publications, Upfront Ventures, and Foundry Group. Funds from the...

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Who Am I?

My name is Sheldon Owen, I’m a serial entrepreneur, investor, advisor, and speaker. Founding CEO and Chairman of Unified.com and Founder/CEO of Vana

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