NEW YORK - May 1, 2014 - Unified, provider of award-winning marketing cloud technology, today announced that it has acquired awe.sm, a social media measurement platform that supports attribution, conversion and social action tracking across all marketing channels. The combined companies serve over 600 customers, including Global 2000 brands and their agencies.
awe.sm’s technology will be integrated into the market-leading Unified Social Operating Platform. Unified now offers powerful new capabilities, including:
Attribution, action and conversion tracking across social, mobile, digital and offline marketing programs in one system of record
Patent-pending ROI measurement across paid, owned, and earned media
An industry-leading open API framework for partners and developers