Interview with Unified Co-Founder & CEO
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with the Co-Founder and CEO of Unified to discuss the state of marketing technology, social media advertising and his journey to CEO.
At 34, the Co-Founder and CEO of social advertising data management and business intelligence company Unified, Jason Beckerman, has been working on enterprise technology solutions since he was in his early teens. Already adept at programming, Beckerman started working at Merrill Lynch when his mother took him to “Take Your Child to Work Day” at the wealth management firm when he was 16 years old. The tag-along led to a job of his own, building an early version of the firm’s intranet platform. “I couldn't even drive yet, so I took a car service to make sure I could capitalize on the opportunity to work at a huge company with a great mentor,” says Beckerman. Read more